Connecting startupswith their first customers.
Kaloov is a marketplace made for India's newest startups — where founders sell at Launch Prices and early adopters discover tomorrow's top brands today.
✓ Free to join ✓ 0% commission
India has 1,00,000+ government-recognised startups. Most of them struggle to find their first customers.
Buried on big platforms
Big platforms bury new sellers under thousands of established brands. Getting noticed is hard.
Paid ads burn runway
Ads cost more than most new startups can afford, often before they find a single loyal customer.
Word of mouth is too slow
Growing by word of mouth alone takes a long time — time most new startups don't have.
Kaloov puts new startups in front of shoppers who are looking for something new.
Your own storefront
A store page with your logo, your story and your products — with Launch Prices for your first customers.
Shoppers looking for new brands
Kaloov is built for shoppers who want to discover India's newest brands — not scroll past them.
Free to join, 0% commission
Free to join. No commission on your sales.
From sign-up to your first order.
Create your store
Register your startup, add your products and set your Launch Prices.
Get verified
We check every startup before it goes live, so shoppers know you are real.
Get your first orders
Shoppers discover your store. You get notified, you ship, you grow.
All managed from the Kaloov app
Be first to shop India's newest brands.
Join the Kaloov early access list. We'll email you to confirm, and again when the app launches in December 2026.
No spam. Just a welcome email now, and one when we launch.